Why do you do what you do? (suggestions provided)

The strongest foundation any business can have is a clearly articulated and deeply felt statement of purpose.

Sometimes it can be a challenge to gain consensus on what that purpose is (or could be) so to help things along here's a list of Purpose Statements that we have helped some of our clients create over the years:


To be the most loved Telco on the planet

Vocus Communications

To inspire a world of movement

John Pirlo – Genesis Fitness

To support Australian Athletes to become world’s best

NSW Institute of Sport

To shape the world’s best places

JBA Urban Planning

To be the best people we can be

Colliers Newcastle

There is always a better way

The Glove Company

To saves kids’ lives


To grow into your potential


To make it happen

Big Boys Building Services

To make it easy for our customers to make great coffee


To energise others so that we all can achieve and be more

Andrew Masson

To leave a legacy


To help business owners on their journey as they grow

ESV Accountants

To help business people succeed

M+K Lawyers

To use our collective experience to help solve our clients’ issues or maximise their opportunities

WMS Accountants

To solve problems

Combustion Instrumentation

To create opportunity

Bang Digital Marketing

To Grow and Inspire

Leap Consulting

To create inspiring work places


To use our passion and knowledge to inspire each other

OMD Performance Team


And here are a few more we just found online and like:


To help build a world in which the vast majority of people go home every day feeling fulfilled by their work

Simon Sinek

Connect the world


Create useful products people lust after


To bring inspiration and innovation to every athlete in the world


To give customers what they want, and get it to them faster than anyone else


To be the Ultimate House of Luxury, defining style and creating desire, now and forever


To be the world’s most respected and successful designer, manufacturer and retailer of the finest jewellery


To connect people to what is important in their lives (through friendly, reliable, and low-cost air travel)

Southwest Airlines

To accelerate the advent of sustainable transport (by bringing compelling mass market electric cars to market)


To organize the world’s information and make it universally accessible and useful


To create a better every day life for people


To create happiness (by providing the finest in family entertainment)


To empower kids by providing them the opportunity of a good education

Roger Federer Foundation

To inspire and implement solutions to the environmental crisis.


To deliver happiness


To make a difference to the environment

Glascott Group

To enrich the world everyday by championing sociability and helping people to live well


What's your Purpose?